Clarify on service page that we do everything!
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John Alderman
While the chiclets did perform best in recent service page test, we continue to have clients say that they don't realize we do more than the chiclets listed. Her are some specific proposed changes: 1. Reduce number of chiclets and take out ones that aren't used often. 2. add language at the top of page and with the open box that clearly states: "We can help with whatever you car needs"
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Jason Harab
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Sarah Twigg
wasn't this exactly one of the variations we just tested? i agree we need to test this again, but maybe we should look at the last test's designs and see which ones performed 2nd/3rd best and then see what we can do to improve?
John Alderman
Jason Harab when you're back. just got another comment from a repeat client no-less that when they were booking thye were still not sure we did everything that that it took them a while to find the open box and then even when they found it, they didn't think it was super clear that we do it all.