Advertise with independent used car dealership
under review
We could target future customer acquisitions from independent used car dealerships who do not have their own service center. by having a flier that can be put in the cupholder of every car sold we can increase awareness directly with customers who have newly purchased vehicles and may be wanting a tune-up to be sure of the condition after purchase.
J
Jason Harab
under review
John Alderman
we've discussed this in the past and it does seem like a good idea. I'm looping in Sarah Twigg who can let you know our thinking on this. One question in the meantime, do you happen to know any good used car dealerships where we could pilot this?
Sarah Twigg
John Alderman: yes, we've explored this strategy! similar to other b2b partnerships, the trick is having relationships with folks to make it happen. for example- we tried this at ourisman jeep and it didn't really stick even though we made it a contest and they are our sister business. b2b partnerships are most successful when we have a relationship with the business we're trying to get leads from, and time to steward and watch over it to make sure things are moving :) concur with JA- if you have any businesses (not just dealerships) that you have a good relationship with - ping me!
John Alderman
Sarah Twigg: I think totally right. Franchise Dealerships are going to be tough because they have service operations that compete. But Stephen's idea of independent used-car shops seems more of a fit.